Question 1

What does an Instagram audit actually measure?

Accepted Answer

Three things you can prove from your own data: your follower-to-following ratio, the share of your following that is mutual, and the volume of one-way follows you're carrying. Together they describe whether your audience is real relationships or padding.

Question 2

What is a healthy follower-to-following ratio?

Accepted Answer

There's no magic number, but following far more accounts than follow you is the pattern the algorithm associates with follow-for-follow behaviour. Personal accounts sit anywhere; accounts trying to grow reach generally want that ratio at or above 1.

Question 3

Do audit tools that ask for my login give better data?

Accepted Answer

They give more metrics, at the cost of holding your credentials and generating automated traffic against Instagram. For follow-relationship data specifically, your own export is the more accurate source, so the trade isn't worth it.

Question 4

Can this audit detect fake or bought followers?

Accepted Answer

It can't inspect other people's activity, so it won't score individual followers for authenticity. What it does surface is the structural signal — a large, one-sided following — which is usually where a cleanup starts.

Question 5

How often should I audit my account?

Accepted Answer

Every month or two is plenty for most accounts. Follow relationships move slowly, and auditing weekly mostly measures noise.

Question 6

Is the audit free?

Accepted Answer

Yes. Request your export from Instagram, drop the two files in, and read the breakdown. No account, no install, no payment to see your numbers.

Instagram audit tool: check your account's follow health

Run the check now

How it works

1. Download your Instagram export

2. Drop the two files here

3. See who left

Frequently asked questions

Ready to see your full unfollower list?